Atlas® Canada Embraces New Technology to Strengthen Human Connections

Success in business is powered by relationships. This philosophy is central to President and COO Fred Haladay's approach at Atlas® Canada, where he views strong relationships as both a guiding principle and the fuel that will propel our Agents north of the U.S. border forward. He believes that the true value of any technology, process, program, strategy, or tactic is how well it helps foster human-to-human connection.

EMPOWERING AGENTS AND FOSTERING COLLABORATION

Empowering our Agents and fostering collaboration across the network has been a key focus at Atlas Canada. The increased use of technology has facilitated better communication and cooperation among Agents, allowing them to share best practices, resources, and even leads. This collaborative environment has not only strengthened the Atlas community but also helped Agents feel more supported, connected, and confident. These changes, along with the addition of new government contracts—which have helped offset declines in corporate and private sales due to the economic downturn—have made Atlas Canada more resilient and adaptable to market changes, ensuring we continue to thrive in a competitive landscape. 

By streamlining processes and providing Agents with advanced tools like HubSpot and Yembo, Atlas Canada enables them to operate more efficiently and focus on what truly matters— building relationships. These innovations have accelerated our ability to serve clients, manage operations, and enhance the overall Agent experience, making Atlas a more attractive partner in the moving industry.

MARKET RECOVERY AND STRATEGIC READINESS

Looking ahead, Atlas Canada is preparing for a potential market recovery in early 2025, driven by expected interest rate reductions and a resurgence in housing demand. This readiness is not just about being prepared for a market shift; it's also about being strategically aligned with our Agents and customers, ensuring that we can accelerate our efforts when the time is right.

The relationships built today will be key to success during the market rebound. By maintaining close connections with Agents and keeping them informed and engaged, Atlas Canada is positioning itself to capitalize on future opportunities. This strategic foresight strengthens the bonds within the Atlas community, ensuring that when the market does turn, everyone is ready to move forward together.

BOLSTERING OUR WORKFORCE THROUGH IMMIGRATION

To take full advantage of an economic upturn, Atlas Agents need a robust and capable workforce. Recruiting workers is another facet of the business where strong relationship skills are critical, which increasingly involves navigating cultural and language barriers. To find qualified workers in the current economic climate, particularly with low unemployment rates, we must embrace immigration. By hiring eager new arrivals to our country, Atlas Canada can address workforce gaps and meet market demands.

Atlas Canada has embraced this shift by making its training materials more accessible, including translating them into languages such as Ukrainian. This adaptation not only helps new employees integrate more effectively but also strengthens the relationship between the company and its workforce. By supporting a diverse and inclusive work environment, Atlas Canada is building stronger connections with its employees, ensuring they feel valued and supported as they contribute to the company's success.

CONNECTING WITH CUSTOMERS

In the end, no consideration is more important for the success of Atlas Canada than our commitment to customer satisfaction. The integration of advanced technologies like AI-driven inventory management tools ensures that customer interactions are more efficient and personalized, which in turn strengthens relationships and builds trust. Yet, despite all the technological advancements, there is a recognition by the executive team at both Atlas Canada and Atlas Headquarters that some situations require a more traditional approach. 

When issues arise, sometimes the best solutions come from a direct conversation—a phone call that reassures the customer and reaffirms our commitment to their satisfaction. In the end, nothing can replace the impact of a friendly smile, a listening ear, and a firm handshake. These simple, human elements are what move us forward, reminding us that business is still about people helping people.

"Listening to our Agents isn’t just a strategy; it’s the cornerstone of our success. Their insights and expertise shape the decisions we make and the direction we take."
FRED HALADAY
President and COO
Atlas® Canada